What Google thinks you're worth | Proton
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Proton analyzed 54,000 profiles using real ad auction data to determine your worth to Google. How valuable is your data?

The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

  • merc@sh.itjust.worksEnglish
    1·
    5 days ago

    Probably near zero. Any ad that slips through is noticeable and it’s a company I especially hate, and am less likely to ever do business with.