EA launches new advertising platform enabling brands to “integrate directly into gameplay”, but insists it won’t “disrupt” the player
EA launches new advertising platform enabling brands to “integrate directly into gameplay”, but insists it won’t “disrupt” the player
Gaming margin?
Google says it’s the gap between player spend and payout so… like when a slot machine has a 97% payout?
More like the difference between what it costs to make a game and what they make back.