360 era DLC was just more game to tide you over while you waited for the sequel. But then they realised they could cut half the game and sell it as DLC later on. But then they realised they didn’t want to wait for later on and started selling half the game over the counter and half the game from inside the game.
It was the start of it, but it wasn’t common practice, at least not towards the beginning of the generation.
It was the first generation for DLC to be more common, but it felt like an addition and not just restoring intentionally cut content.
I do agree that towards the end of the generation, some of the greedier companies started some of their worst practices.
360 era DLC was just more game to tide you over while you waited for the sequel. But then they realised they could cut half the game and sell it as DLC later on. But then they realised they didn’t want to wait for later on and started selling half the game over the counter and half the game from inside the game.