Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

  • ChaosOnion@kbin.social
    12·
    1 year ago

    He scared off a large portion of developers, killed third party clients, destroyed validated users via monetization, let bad actors back onto the platform, and thrown away iconic branding for edge lord bullshit. Manchurian CEO.

    • elbowdrop@lemmy.world
      3·
      1 year ago

      It’s not a far stretch to assume that he is tanking twitt…X on purpose. Probably because he is a spoiled brat and someone made fun of him too much on Twitter.

      • brothershamus@kbin.social
        1·
        1 year ago

        Except that it goes directly against his “give me money because I’m a genius” thing that he’s done everything to cultivate. To deliberately attack his standing with SpaceX and Tesla, et. al., by spending 45 Billion to explode a social media juggernaut is beyond insane.

    • Frz@lemm.ee
      2·
      1 year ago

      I feel at this point it would’ve made more sense to just build his own social media platform from scratch. What he’s doing is like spending billions to buy a specific used car, only to promptly replace every single part of it and throw the existing parts away. I mean sure, but then why not just buy a new car to begin with?

      • givesomefucks@lemmy.world
        3·
        1 year ago

        Because he never wanted to buy Twitter

        His plan was likely to act like it, then at the last minute claim some flaw (like too many bots) and that he had reluctantly decided it would be better to make his own.

        If it worked he’d hurt Twitter and build up hype for his new social media.

        But he’s an idiot, and accidentally committed to buying it

    • ChrisLicht@lemm.ee
      1·
      1 year ago

      His costs of hiring, retention, RFP-bidding, and regulatory compliance are all going up at his other businesses.

      And, his employees at those other businesses no longer think he’s a genius, which might be worse. Morale is going to be a serious issue.

      Elon will be sent to pasture at all of his investments by the end of the decade. The cost of doing business with him is going to become too high.