• li10@feddit.uk
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    1 year ago

    Such a genuinely shit name.

    I’m not even one of the rabid Musk haters, but it’s just an absolutely dreadful name that a 10 year old thinks is cool…

  • nailbitrbatterylickr@lemmy.world
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    1 year ago

    “We’re expect folks will go along and stop referring to ‘tweeting’ and go with the more brand appropriate term of ‘x-creting’ from now on.” Musk said before adding, "‘X-cretions’ and ‘x-creted’ are encouraged too.

  • ArugulaZ@kbin.social
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    1 year ago

    You’ll remember that name, because the moment the site appears, you’ll click the little X on the top right corner of your computer screen to get rid of it.

  • coffeebiscuit@lemmy.world
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    1 year ago

    It’s called X now.… proceeds to prompt “log in to twitter”.

    This is becoming a branding shit show.

  • paddirn@lemmy.world
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    1 year ago

    Brilliant move by Musk. ‘X’ has long been identified as the universal symbol for closing out of an application. Hopefully with this move even more people will permanently close out of Twitter and move on so I don’t have to read so many dumb news stories where the lazy journalist uses a few random tweets as their “source” for the headline.

  • UnknownQuantity@lemmy.world
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    1 year ago

    So let me get this straight. Musk bought Twitter for 44 billion, fired most of the staff, destroyed bunch of features and functionality, scared advertisers away and now changed the brand’s name. Wouldn’t it be less hassle to just start a platform and pay people $100 each as a sign up bonus?

    • wjrii@kbin.social
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      1 year ago

      That’s absurd! Assuming 4 billion in actual startup costs, at the purchase price they could only afford to do that for…

      four hundred million people. LOL.

      Jesus this was a dumb transaction.

      • Flying Squid@lemmy.world
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        1 year ago

        Just for perspective, the U.S. population is 300 million. Add on the 67 million population of the UK and you still have plenty of change left over.

        Jesus, this was a stupid decision.

    • Ryumast3r@lemmy.world
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      1 year ago

      There are currently ~366 million Twitter users.

      If Musk paid each person $100 to start using “X” instead, he’d spend $36.6 billion, leaving him with $7.4 billion to actually build the rest of the website and infrastructure.

      Yup, he’s stupid.

    • athos77@kbin.social
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      1 year ago

      Copying my comment from another thread:

      But they’re not just re-branding. Twitter is now under some kind of corporate shell company. I haven’t seen much coverage of that, but my suspicion is that it’s intended to act as some kind of insulator to contain Twitter’s debts.

      Like when they break a company into pieces and put everyone’s debts and no assets into a single part and then that part declares bankruptcy and all the debt magically goes away, leaving everything else with lots of assets and no debts and a future that looks really rosy. I can’t help but think that this is something similar to that.

  • joelthelion@lemmy.world
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    1 year ago

    All of this is just noise designed to keep us talking about the site. You could call it bad advertising. We should stop feeding the troll.

    • Lemmylaugh@lemmy.ml
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      1 year ago

      Or worse a distraction for what really is going on. All this nonsense and he even had a hand with reddit CEO’s decisions. I think he is trolling the left to hide what the right is doing behind the scenes for the upcoming election next year.

      • Lightor@lemmy.world
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        1 year ago

        I honestly think he’s purposefully trying to kill Twitter. It’s a tool people use for things from boycotting and unionizing to full on revolution. Things rich people and their friends don’t like.

        • Pattern@lemmy.world
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          1 year ago

          Even if this isn’t the intention of Musk himself, I certainly think this is what some of his investors (Thiel and the Saudis) are hoping for.

      • SkaveRat@discuss.tchncs.de
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        1 year ago

        he stated multiple times, that he wants to create an all-inclusive app that mixes messaging with shopping, payment, etc in the style of wechat.

        And he always wanted to rebrand it to X, as he owns the x.com domain since the 90s.

        Nothing about it is surprising, doesn’t make it less shit, tho

      • captainlezbian@lemmy.world
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        1 year ago

        Is he though because Thiel is just fucking buying politicians and not saying shit and that seems to work better

      • Master@lemmy.world
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        1 year ago

        I’m sure it’s not a unique idea. Lots of really smart and clever people think like me after all :D

  • dx1@lemmy.world
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    1 year ago

    Go to twitter.com, it goes “X” and then “Sign in to Twitter”.

    You missed a spot there Elon. You know what we industry professionals do - it’s called a “design process”. You:

    • Mock up the way you want it to look
    • Make it look that way
    • Then you push it live.
      • Spike@feddit.de
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        1 year ago

        why test when ̵̛̱͎̣͇͆͌̔̾̄͛̊͗̏͆̿̏̍̋̂͂̉͘͜ͅư̴̖̦̺̝͖̤̳̺̤̘̤̯̱̖̦̓́́͠͝s̸̡͔͉̪̙̱̭̻̣̖͓̞͉͓̯͑̃̆̉̎ë̶͖̖̝̙̈́̂́̀̓̒͂̾̒̂̀̔͒̍͂̑̄̓͝r̵̨̡̡̡̛̛̘͚͙̝͔̘̥̹̪̭̯̭͑̅̓̋̏͋̔̽̓͒̐́̎͜s̸̢̛͈̍̒̉̐̔̏̋͌̈́̄̚͘̕̚̚͝ ̶̨̨̡̛̱̞̹̫̘̪͍͍̩͂́̾͌̔̂d̷͚͉̪̖̔̓͛͂̍͋̑̽̾̾̕͜͜͠o̶̧͚̬̥̫͇̥̞̰̹̭͆̀̍͋͋͋́͂̒̀̍̈̈́̇̽̇͒̋̕͝͝ ̸̼̪̮̰̈́́̋̊̎͝͝i̴̡̨̝̼̭̞̺̗̠̗̤̤͙̱̰̦̮̾͗͜ͅt̴̻͕͉̥̫̠̔̄̀̇͘͝ ̷̨̡̨̨͈̺͙͎͈͔̜̖̯̓̔͗̂̑͛̒̀̂͐̈́f̷̢̦̩̘̘͕̔̾ǫ̴̨͓̞̋̅͒̾̓̓̈́̂̃͒̍̑̉͒̋̿̇̑͘̚͝r̸̡͇͍̣̰̙̗̳̠̱͎̋̾̔̄̈̑͗́̊̽̕͜͠ ̶̱͑̔̂f̴̤̮̙̲̙̟̘͕̣̩̰̼̎͠ͅr̴͓̲̈́̄e̶̡̟̙̪͓̥̱̹̩̯̟͈͔̱͇̍̽͌̾̓̍̌̐́͋̕͝͝ę̶̨̧̛͍̞͇̤̱̪̱̩̙̣̔͑̾̔̓͛̔́̈́͂̚͜͜͠͝

        • dhork@lemmy.world
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          1 year ago

          You need devs and testers to have dev and test platforms. Elon fired them all because he’s smarter than they are, so they weren’t needed.

    • GoodEye8@lemm.ee
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      1 year ago

      You can see the genius entrepreneur at play. Why waste money scrubbing the site from former branding when you can do 90% of the rebranding by changing the logo and background color. Everyone knows that the last 10% is like 90% of doing it right budget. Massive savings right there.

    • Johem@lemmy.world
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      1 year ago

      They haven’t even secured x on some big TLDs, their design process is not the only issue.

  • Imgonnatrythis@lemmy.world
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    1 year ago

    This is important because the thing everyone hated about Twitter was definitely the logo. Should have done this much sooner. High priority stuff.

  • const_void@lemmy.ml
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    1 year ago

    No idea how people are still buying and riding in this guy’s cars after seeing how badly he runs a website.

    • spacel0rd@lemmy.world
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      1 year ago

      Badly is a vast understatement. There isn’t a word that describes blowing 44 billion. Maybe 1 Musk can be a new unit of idiocy.

        • mr_tyler_durden@lemmy.world
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          1 year ago

          What?

          Musked it. It’s just this thing people say around your office all the time. Like when you screw something up in a really irreversable way, you Musked it. I don’t know where it comes from though. You think it came from Elon Musk?

          I don’t know. Who knows how words are formed.

      • Thaurin@lemmy.world
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        1 year ago

        “Damn it, Jim! You just lost the company 100.000 dollars!”

        “How big of a failure are we talking about here?”

        “It’s about a 0.00000227272 Musk! You’re fired!”

    • daninet@lemmy.world
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      1 year ago

      I’m not trying to protect him he is an idiot. However he is trying to find monetization and profitability other than filling the site with ads. It is really hard in 2023. He is going to drive twitter into the ground but it is not going to be because of his monetization or staffing decisions but because of his stupid i-know-it-all attitude.

      • pexavc@lemmy.world
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        1 year ago

        to be honest, its kind of a great time for future social app start-up founders to use his expensive experimentation as learning observations.