nuff said

  • RouxFou@dormi.zone
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    2 years ago

    With the way he’s running this, I’m a bit confused as to why he didn’t just buy Truth Social directly. Wouldn’t have cost him nearly as much.

        • Arakwar@kbin.social
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          2 years ago

          Twitter could have 200% more users, if no one want to show them ads, then ad spots will be dirt cheap. Printing 5 millions of 1cent ads vs 1 million of 10cents ads is not the same. Both on income and expenses…

          • 1nk@kbin.social
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            2 years ago

            This, so much this. I also find it rather coincidental that fb cam out with threads soon after the twitter implosion. Opportunistic feasting on a dead carcass perhaps?

            • Neato@kbin.social
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              2 years ago

              Twitter has been on the outs since musk bought it. If Facebook was smart they’d have started right then.

              • dragontamer@lemmy.world
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                2 years ago

                Threads still doesn’t have #hashtag searching IIRC. It’s missing a huge number of features. It’s clear that they only came out as early as they did because they saw an opportunity to eat Twitter’s lunch.

                They really needed a few more months of dev time.

                • garretble@lemmy.world
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                  2 years ago

                  Bluesky is the same way. There are a lot of features there that still need to be implemented.

                  I’m glad Masto at least has hashtags and video and gifs and editing. For me right now it has the best features and the best experience. I’m pretty happy with it.

              • PM_Your_Nudes_Please@lemmy.world
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                2 years ago

                Considering development time, server setup, testing time, etc… They probably did. It probably took several months to develop, deploy, integrate with the rest of their systems, and test. And then it’s simply a matter of waiting on Musk to do something stupid before they announce the launch, so all the freshly spurned users are happy to switch.

        • oselecto@lemmy.world
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          2 years ago

          To be fair I don’t think that can be entirely prescribed to drop in user base; the internet ad market in general is absolutely tanking at the moment.

      • Dojan@lemmy.world
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        2 years ago

        Most people I know that use Twitter did leave it because they can no longer use the platform. They used it to promote their work and get new clients, which through a series of changes is basically impossible now.

    • Moohamin12@lemm.ee
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      2 years ago

      Let’s be honest Elon doesn’t care about Twitter.

      He bought it with money he doesn’t have. He only increased in net worth since the takeover and has successfully done what he wanted to, destroy an organization he thought was problematic and now everyone gives even more data to Facebook.

      Everyone of them won.

      • JeffCraig@citizensgaming.com
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        2 years ago

        I think part of it is his own hubris through. His head is so far up his head by now that he though he knew better. It’s the same reason why Super Heavy destroyed itself on first launch. He thought he was smarter than his engineers and forced them to go without a proper launchpad.

    • donuts@kbin.social
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      2 years ago

      Dude could have created his own Mastodon insrance for practically nothing. Is he somehow even dumber than Trump?

    • DingleBoone@reddthat.com
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      2 years ago

      I’m still convinced there is money coming in from an outside influence that is paying him to destroy Twitter, and I wouldn’t be surprised if the same thing is happening to Reddit as well

      • someguy3@lemmy.ca
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        2 years ago

        I think he thought the “Twitter files” were real and wanted them so he could be the saviour of democracy and the right wing.

      • Dr. Dabbles@lemmy.world
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        2 years ago

        The simpler explanation is he’s a dumbass with a big mouth and he screwed himself over with Twitter. Now he doesn’t have any lifelines left, and he’s failing miserably.

      • meeeeetch@lemmy.world
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        2 years ago

        As much Saudi money as he burned though, I’m expecting him to leave an embassy in a half dozen suitcases.

  • randomTingler@lemmy.world
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    2 years ago
    • Your Google search result redirects to Twitter
    • you click and open the link
    • Twitter asks you to login to see the tweet.
    • You close that tab and move on to next search result.

    Best way to avoid traffic to your site, then complain about revenue loss from advertisements.

    • traveler01@lemmy.world
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      2 years ago

      Honestly my wild guess is that he’s trying to make Twitter profitable from subscription based services and not so much from ad revenue.

      Can’t really have free speech if platform depends on advertisers and investors.

  • rusticus1773@lemmy.ml
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    2 years ago

    Wait, the white supremacists and Nazis that he caters to aren’t making up the ad revenue? Well I’ll be!

  • eoddc5@lemmy.world
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    2 years ago

    Remember the 50% number is just what he was comfortable with publishing to the public

    We have no reason to believe his public statistics

    • Moonrise2473@feddit.it
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      2 years ago

      100% of the ads I see on Twitter today are dropshipping scams, while in the pre-musk era they were highly targeted to my job and interests to the point that if there wasn’t the “ad” tag I couldn’t distinguish that.

      They can’t cost the same for the advertiser, a generic dropshipping scam that targets everyone must be cheap

  • 𝕸𝖔𝖘𝖘@infosec.pub
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    2 years ago

    Maybe… I don’t know, just throwing ideas out there… you shouldn’t have Musked all over Twitter nor fired its core developers? Again, just thinking out loud…

  • TWeaK@lemm.ee
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    2 years ago

    The heavy debt load was caused by his purchase… He paid $26 bn, a couple other investors (including a Saudi prince) together paid $5 bn, the remaining $13 bn is a loan Twitter took out to buy itself on Musk’s behalf.

    The purchase was always a financial death sentence. Either Twitter steps into line and becomes the propaganda tool he and his old friend Peter Thiel want, then it can have some extra investment, or Twitter dies.

    • bamboo@lemmy.blahaj.zone
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      2 years ago

      I still don’t get how it’s legal for Twitter to take out a loan on itself on Musk’s behalf.

      • TWeaK@lemm.ee
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        2 years ago

        It’s a common trick the wealthy have. The idea is, if the business was under the control of its new owners, they could direct the business to get the loan. It’s what happened to Toys R Us and many other businesses.

        Somewhat similarly, the UK have a way of turning a business into an “Employee Owned business”. Basically, if the business has enough cash, it can buy itself from its owners. The real shady part, though, is that the owners don’t pay any capital gains tax on the sale whatsoever. They get all their money out of the business, tax free. But yay, employee owned businesses (that are still run the same as before).

        And if you try to read the financial regulations to understand it all, you’ll very quickly lose the will to live. Reading law is one thing, financial regulations are a completely different ball game.

        • bamboo@lemmy.blahaj.zone
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          2 years ago

          That’s the part which is the most absurd. Extending a hypothetical to justify a 13 billion dollar loan is bonkers.

          I wonder if there’s a study of how many companies this has happened to, and how many have come away from it not bankrupt after 5 years. I assume the only reason this is still legal is because the original shareholders get their payday when the company is sold, the new CEO gives themselves a great salary, bleeding the company dry and it’s just the employees who suffer when their jobs are cut, which is valued less than the shareholders and CEOs in America.

  • Bdi89@lemmy.world
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    2 years ago

    It’s impressive how quickly and severely he fucked up what was once a successful tech giant!

    • drathvedro@lemm.ee
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      2 years ago

      I disagree. Twitter was already going under even before he took over. In fact, it was doomed from the beginning as one of the uber era “grow valuation, think about revenue later”, hoping to exit someday by selling it to some rich megalomaniac, and actually, they’re the ones who succeeded.

      • originalucifer@moist.catsweat.com
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        2 years ago

        well, it was actually about ready to start breaking even, and even paying off some debt. there was a path to profitability with twitter, but it was tenuous at best.

        king of the idiots was forced to by it, saddling it with so much dept that that profitability dream was over the moment he became involved.

      • JuliusSeizure@lemmy.sdf.org
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        2 years ago

        I think twitter is artificially ‘failing’ because of meddling by influential special interests. It is being shunned by some advertisers because he won’t bend the knee to the ESG tyrant bankers.

  • Holyhandgrenade@lemmy.world
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    2 years ago

    Hmm maybe putting in rate limits, thus greatly reducing the amount of time people spend on the app, isn’t the best strategy for a platform whose main source of revenue comes from advertising?

    • Catma@lemmy.world
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      2 years ago

      I think there is like a 1% chance rate limits were an actual thing. It really feels like someone fucked something up, caused the issue and the “rate limits” were how Elon decided to try and play it. Then “increasing” the limits multiple times to completely illogical values was the system slowly coming back up. Elon increasing that limit makes him look like he is listening to the users and thus the good guy.

      I have not seen anyone complain about rate limits since the day it happened. Other than jokes has anyone seen or heard of the issue?

      I would say a company suddenly introducing a major policy change like view limits with no warning is beyond stupid but then again it is Elon who seems to believe he is God’s gift to tech.

      • ritswd@lemmy.world
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        2 years ago

        Yup it’s been real. https://www.piquenewsmagazine.com/must-reads/bc-government-hit-tweet-limit-amid-wildfire-evacuations-7268169

        The rate limits are because serving such a service at scale without the user noticing requires continuous innovation to get through scale bottlenecks; but with the engineering team greatly reduced, a lot of that work isn’t happening anymore. Typically, you’d get through those bottlenecks by coming up with some heuristics that make it seem like the service is doing a ton, when really it only needs to do little (like by sharding data, or by pre-caching a bunch of stuff). Without anybody to work on those heuristics to fake things, you gotta restrict with real restrictions.

        Source: that’s what I do for a living. I’ve been working on some of the highest-scale services out there for over a decade.

  • experbia@kbin.social
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    2 years ago

    Weird, users can’t access the site, so ad revenue goes down?? Nobody can blame Elon, that’s literally impossible to predict. Maybe if he bans users from tweeting more than once a day it will get better?

  • Jocker@sh.itjust.works
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    2 years ago

    “~50% drop in advertising revenue” Hmm… What could’ve caused it (?) elon (?)