Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:
Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.
Tickermaster was always bad tbh.
Like those scenes in Minority Report. The world in the movie was rather dystopian.
At this point Minority Report’s mostly ordered but slightly corrupt-behind-the-scenes society seems almost utopian.
Nope, we’re getting Biff Tannen’s Back To The Future 2 reality as a base, with a free AI dystopia expansion pack.
Some of the people in the society portrayed in the Minority Report movie seemed to be doing fine, but it was clear that a lot of people were also living in rather miserable conditions. Not to mention the brutal security services that reminded me of russia.
It’s been a while since I read the novella, but I vividly remember Spielberg’s adaption having a society that was much more flashy and sanitized. The world in the novella was a nihilistic, proto-cyberpunk world with 50s pulp space scifi motifs.
Yes, good point, I should have specified I was thinking of the Spielberg version.
Advertising doesn’t work on me. And it’s not because I’m some ultra-savvy “you can’t trick me” smart guy (I am but that’s not the point)… It’s that advertising doesn’t speak to me in the way I need to be spoken to. What I need to hear is how a product is going to change my life or improve it, and advertising doesn’t do that. All the subtleties about lifestyle, self-worth, being accepted by others, that’s just wasted effort on me.
I’ve noticed the same. I also find that I am way less susceptible to certain group dynamics than the average person seems to be. I don’t care about fitting in with the in-crowd or doing the thing everyone else is doing and the bystander effect seems to be nearly absent for me too.
I strongly suspect that those things are very related to neurodivergence in my case. My brain just brains differently.
I hate advertising so much it has a reverse action on me. If I remember an ad, it turns me away from the product.
I usually ignore advertising. I use all the blockers on my browsers, I don’t have or watch regular TV service. I don’t have Cable. I don’t use Netflix or Amazon streaming.
If I go somewhere and notice an over exposure of an advert - like an entire wall with 30 posters all for Gatoraide, guess what goes on my list of things to never buy. I mean, I never buy coke, pepsi, McD, or the common offenders of overblown adverts. Nothing ends up on my shit list faster than ads like this.
Thing is, if you’re bombarded by ads for a specific product, it means that company is spending a fortune on advertising. That is, the money their customers are paying them. I’m other words, the customers of those products are being ripped off.
Ads can work on me but it’s context dependent.
If it’s something I was already aware of and wanting, I have noticed that it can push my mind further in the direction of wanting to get it.
The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.
Otherwise it just doesn’t actively do anything. If I need a product and have seen advertisements for a specific one, I still do research before choosing what to go with. And rarely ever is it the one I saw advertised.
The psychology of advertising is very interesting especially when you can actively feel its effects on yourself, and when you can tell it’s doing nothing to you.
The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.
The exception for me is pizza. When they show it pulling apart with the cheese being stringy. I fucking hate that. It grosses me out.
So more ads for me to ignore. Got it
Oh look, yet another reason to use an ad blocker.
Exactly
One of the reasons I went all out in blocking ads was because they were already doing this over a decade ago with stuff with text based on your location or search history. Hit singles in your area listed your city for example.
So yeah, obviously they were going to keep going down that route with AI.
Oh god, IT’S THE END OF THE WORLD!!! Another incremental ad personalization, OH THE HUMANITY!!!
This is pretty much my response any time Google or Microsoft does anything negative at this point. My good will for those two was spent years ago. Swapped over to Protonmail, non-google phone, Linux. Done with their shit.
EA was easier to get away from. Just…not buying more EA games solved that one. :)
IMO they will not ever make ads with your family’s faces because it will turn people off. Instead, they will make a fake AI family just like your family that you can relate to but won’t realize is actually supposed to be you. That is what they do now with their targeted demos but there’s only so many ads you can make the traditional way. AI will enable making hundreds of variations of the same ad.
However, there have been reports of Facebook showing that your friends have liked posts and pages, when the people deny having liked them.
They’ve been doing that for years. I’ve audited my own “likes” for years and found a bunch of BS. And we roasted one of our friends for years because he “liked” Miller Lite.
Yep, I think that’s the real terror of it, is that the line between ad and content will blur even further. There’s already everything ranging from astroturfing to paid endorsements, but eventually AI maybe can get good at finding that line of what you think is trustworthy and crossing it maliciously.
Doesn’t matter, they’ll get blocked like all the rest.
The future of advertising is AI powered ad-blockers
I’d imagine that could get wild for people with schizophrenia.
I swear to god, officer. It said “just do it” at me. And I took that personally.
where have i seen that before?
Couldn’t predict the horror of ad overlays!
Is this the web browser in GTA?
Naa this is from the documentary “Idiocracy”. You should watch it. There are a lot of accurate predictions even though it’s kind of old now.
They got a lot of stuff wrong, TBH. President Camacho, for all his superficial similarity to Trump, is sincerely invested in helping his country. Reality is way, way worse.
The other part is that they depicted the corporations as completely innocent idiots too; “the computer said the money went away so I had to fire people and now they’re all rioting in the streets!” As if the company wasn’t at fault for all of that.
At the end of the day it was a comedy. Sometimes subtly is a virtue.
It’s pretty clear that the movie satirizes and critiques the corporate world.
I’ll give you ‘satire’. But I don’t really agree with ‘critiques’. The lesson i got from the movie was “stupid people can’t really have empathy, so they just need to shut up and let actual smart people do the important work”, and also eugenics.
If it was critiquing the modern corporate structure, it would have included actual critiques of the modern corporate structure, rather than a single poor idiot in charge of a big company who should have just let the smart guy fix it all for him. In short, comapnies as they are would’ve worked if only the smart people were in charge of them.
That’s a fair point. I am just sharing my interpretation.
From the first time watching the movie in 2006 to a recent re-watch, I always got the impression that the eugenics piece was never meant to be taken seriously (or literally). If anything both parties were made to look rather silly in the intro (in their own way). Felt like more of a story setup.
There were definitely many critiques of US corporate culture (I was living in the US around that time after living in Europe and Asia) and the complacency of US society. The TV commercials/shows/ads, the Fox news show, the overboard consumerism, costco university, the Brawndo slogan. It made all of them look bad and stupid.
One could argue that an average guy solving all the worlds problems while the corporate types failed is a damning take on oligarchy.
The director, Mike Judge, didn’t emphasize the more sociopathic and dark elements of oligarchy, but the movie was meant to be a comedy.
Also the eugenics stuff. Yeah, it was just a low-effort way to set up the premis, but eww (and also very incorrect). They had to make sleepwaling into that kind of thing seem plausible with some explanation. Instead, we didn’t actually need that.
I honestly can’t remember the last time I saw an ad. pi-hole + ublock origin. Never see them at all.
if there is a service that doesn’t work with my adblockers, i won’t use it.
Got bad news for you advertisers…
