Cadbury was considered quality chocolate in NZ, regularly topped the most trusted brands in NZ lists. Then they tried to replace cocoa solids with palm oil (perhaps 20 years ago), and what feels like overnight they were outed and now are hardly ever mentioned. A local brand took over the quality chocolate spot, and eventually Carbury had to shut the NZ factory.
I like to think people learn about it when studying marketing / branding degrees.
I like to think people learn about it when studying marketing / branding degrees.
They learn how much money the execs personally made in the process, and resolve to replicate that “success” for themselves as early and often as possible.
Cadbury was considered quality chocolate in NZ, regularly topped the most trusted brands in NZ lists. Then they tried to replace cocoa solids with palm oil (perhaps 20 years ago), and what feels like overnight they were outed and now are hardly ever mentioned. A local brand took over the quality chocolate spot, and eventually Carbury had to shut the NZ factory.
I like to think people learn about it when studying marketing / branding degrees.
They learn how much money the execs personally made in the process, and resolve to replicate that “success” for themselves as early and often as possible.