Video description explicitly mentions a partnership (not just affiliate link) + 2min 20s segment embedded in the video.

The person in question: https://fr.wikipedia.org/wiki/Vincent_Lapierre

User Lumpy_Carpet9877 shares more info:

Vincent Lapierre’s Wikipedia page is quite explicit about his far-right positioning and includes numerous sources. He worked for several years for a far-right organization founded by Alain Soral, which promotes anti-Semitic, Holocaust-denying, conspiracist, sexist, masculinist, transphobic, and homophobic ideas, and who fled to Russia to escape justice.

He is close to Dieudonné) (a Holocaust denier). He founded Le Média pour tous, a far-right website that particularly targets anti-fascists and defenders of Jewish rights. He has always been close to conspiracist circles

I’ll add that if you dare venture on his youtube channel (at the risk of ruining your suggestion algorithm like I did to provide the screenshot), you’ll see that most videos are typical far right content / talking points

Update: read Proton’s response below

You’re right to raise this, and we want to address it directly and provide you important context on how this happened.

Vincent Lapierre’s channel should never have been part of our affiliate and sponsorship program, because we intentionally avoid association with channels whose content could distract from our message and divide our community.

Proton operates globally, and while our services are available to everyone regardless of political views and our mission is consistent everywhere, our knowledge of every local media landscape is not. In this case, our team didn’t have enough context about the French space to make a well-informed decision, and that’s on us.

We also want to be straight about what a placement like this is and isn’t. An affiliate or sponsorship arrangement is a transactional placement for awareness, not an endorsement of a creator’s views. In the case of Vincent Lapierre, this was a single video sponsorship, not a partnership.

But that distinction doesn’t excuse what happened here. The responsibility to vet who we put our name next to is ours, and we didn’t meet it this time. We’re now reviewing our vetting process and our guidelines for our marketing agencies to ensure this doesn’t happen again.

If you see something like this again, tell us. We rely on your feedback and vigilance."

  • egrets@lemmy.world
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    9 hours ago

    An affiliate or sponsorship arrangement is a transactional placement for awareness, not an endorsement of a creator’s views. […] The responsibility to vet who we put our name next to is ours.

    I’m willing to give Proton a fair amount of the benefit of the doubt (albeit a little less after the Trump-endorsing antitrust tweet by Yen a few years ago), but this is a baffling set of statements.

    “The type of people we pay to plug our services doesn’t indicate that we endorse their message. I mean, obviously it does, but we don’t care enough to manage it closely.”

    • Ludicrous0251@piefed.zip
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      6 hours ago

      Except for this bit:

      If you see something like this again, tell us. We rely on your feedback and vigilance.

      Bitch you’re like a billion dollar company, rely on doing your own homework.

      • commonmarmoset@reddthat.com
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        3 hours ago

        You’re right that we should hold companies to account and expect them to do homework. Vigilance is good. Let’s extend that vigilance to monitoring Proton too. I think they’d approve of that.

        Below is some stuff I think is interesting, but that is tangential and not intended as either endorsement or condemnation of Proton. (All intended in good faith!)

        Your comment prompted me to look up their finances. For anyone interested, Proton AG seems to be valued at about 300 million (https://getlatka.com/companies/protonmail). However, I didn’t realize they are majority owned by a non-profit.

        Some personal reflection, I am a French citizen living outside France (dual national). I had not heard of this guy. I probably should have. This is the kind of low awareness that makes me feel guilty about voting in the FR elections.

  • KiwiTB@lemmy.world
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    16 hours ago

    Hes in their partner program which anyone can sign up to from what I saw, not being directly sponsored.

    • imahappyguy@lemmy.world
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      16 hours ago

      Yeah, checked out the link and it’s just a sign up for proton mail. He probably just signed up for their partner program and Proton has put in zero effort into seeing who signs up.

    • JustEnoughDucks@slrpnk.net
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      15 hours ago

      How dare you suggest tech journalism isn’t just trying to sensationalize a nothing burger without doing more than 10 minutes of research??

    • zeezee@slrpnk.net
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      14 hours ago

      TLDR: my conclusion is that it is far more likely that Proton and its CEO are actually liberals.

      😔😔😔

  • Rat_in_a_hat@lemmy.ca
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    10 hours ago

    Their response sounds like what AI would say when it’s called out.

    They should do better and they should make public what they’ll do so it won’t happen again

  • ChicoSuave@lemmy.world
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    12 hours ago

    You’re right to raise this, and we want to address it directly

    what a placement like this is and isn’t

    and that’s on us.

    Passive language and some specific phrases show the LLM in the proton response. None of what Proton says is meant.

  • one_old_coder@piefed.social
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    16 hours ago

    Proton should clarify their relationship with this idiot because it stinks a lot. But I can’t say I’m surprised by what Proton has done in the past.

    • crimson_iris@piefed.social
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      15 hours ago

      I’m OOTL, what has Proton done in the past? Friends of mine routinely recommend Proton, so I’d be interested in hearing about their negative history.

        • artyom@piefed.social
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          13 hours ago

          And it turned out they were right and that one particular person was fired for refusing to comply with Trump admin BS.

          • illi@piefed.social
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            10 hours ago

            That’s kind of nice to hear.

            You have some links handy by any chance? I don’t really follow US politics.

            • artyom@piefed.social
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              10 hours ago

              The decision is a victory for Bondi and a clutch of Donald Trump lobbyists who started to grow increasingly frustrated with Slater last summer, when she sought to block a $14bn merger between Hewlett Packard Enterprise and Juniper Networks, a cloud-computing and software company.

              Supporters of Slater have portrayed her as an antitrust purist deeply skeptical of Trump allies and lobbyists. But her skepticism of corporate mergers led critics to allege she was more interested in advancing her own agenda than the business-friendly stance of the administration.

              https://www.theguardian.com/us-news/2026/feb/12/us-antitrust-gail-slater-ousted-trump-administration

        • UnfortunateShort@lemmy.world
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          14 hours ago

          That ofc makes this company inpossible to support, I will self-host everything with 321 redundancy now, like any sane person does

  • lIlIlIlIlIlIl@lemmy.world
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    16 hours ago

    Well well well… if it isn’t what we’ve been screaming this whole time

    It’s always the ones you most suspect

    • ORbituary@lemmy.dbzer0.com
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      15 hours ago

      Not sure why you’re being down voted. Proton’s owner has long been known to be right leaning. However, this appears to just be an automated ad.

      • poke@sh.itjust.works
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        11 hours ago

        They are being downvoted because not only is this not a proper sponsorship - they grabbed a partener program link which AFAIK basically anyone can do. Proton is also not right leaning nor do they have a history of politically supporting such political figures. Yes, the CEO had that one tweet, no that one tweet does not make them right leaning. Anyone who thinks so is just reactionary, baiting, or being mislead.

        Edit: proton appears to be working on an official response according to their reddit account. Edit2: proton response here: https://i.redd.it/6eac1cs9n26h1.jpeg Tl;Dr: they do have controls to keep them from being associated with political entities but those controls failed and they are working on it, while making sure to cut ties with this individual.

        • ORbituary@lemmy.dbzer0.com
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          13 hours ago

          Didn’t I say that in the message you replied to? Still, I don’t think this person needs to be dogpiled.

  • tangible@piefed.social
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    16 hours ago

    I’m not familiar with this guy, is there a US equivalent he could be compared to?

    • inlandempire@jlai.luOP
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      16 hours ago

      Ehhhh it’s hard to have an accurate comparison but I guess he’s around the same age and have the same vibes as say someone like Nick Fuentes

      • Lka1988@lemmy.dbzer0.com
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        12 hours ago

        That question is equivalent to someone in Europe or Australia or wherever asking who their equivalent would be to a right-wing US politician.

        Don’t be that guy.

        • ORbituary@lemmy.dbzer0.com
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          12 hours ago

          It’s just that people here in the US can’t seem to realize the rest of the world don’t necessarily know what their politician relates to in the US. Don’t be that guy.

              • Lka1988@lemmy.dbzer0.com
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                6 hours ago

                Rude is subjective. I was speaking plainly.

                No you weren’t. And since you wanna bring “subjective” vs “objective” into it:

                Ah, yes. Explain the world based on its center of the universe. Smart. /s

                This shining example of a comment of yours is called “being a smartass”, which is objectively rude.

                Source: am a parent of 5 kids, including teenagers. I have heard that piss-poor excuse to be rude more times than I can count now.