EA launches new advertising platform enabling brands to “integrate directly into gameplay”, but insists it won’t “disrupt” the player
EA launches new advertising platform enabling brands to “integrate directly into gameplay”, but insists it won’t “disrupt” the player
That ‘the fans will partake regardless, we need to attract the masses’ attitude is literally what is wrong with all media right now. Basically every major franchise now not only needs to exist across all media types but has been generalized to the point of unrecognizable blandness.
And then they wonder why we don’t partake in any of it