These were amazing when they were three for a quid. Like all great British success stories we allowed the yanks to buy Cadbury’s, and now year by year the eggs get smaller or more expensive or cheaper tasting.
Cadbury was considered quality chocolate in NZ, regularly topped the most trusted brands in NZ lists. Then they tried to replace cocoa solids with palm oil (perhaps 20 years ago), and what feels like overnight they were outed and now are hardly ever mentioned. A local brand took over the quality chocolate spot, and eventually Carbury had to shut the NZ factory.
I like to think people learn about it when studying marketing / branding degrees.
I like to think people learn about it when studying marketing / branding degrees.
They learn how much money the execs personally made in the process, and resolve to replicate that “success” for themselves as early and often as possible.
These were amazing when they were three for a quid. Like all great British success stories we allowed the yanks to buy Cadbury’s, and now year by year the eggs get smaller or more expensive or cheaper tasting.
Cadbury was considered quality chocolate in NZ, regularly topped the most trusted brands in NZ lists. Then they tried to replace cocoa solids with palm oil (perhaps 20 years ago), and what feels like overnight they were outed and now are hardly ever mentioned. A local brand took over the quality chocolate spot, and eventually Carbury had to shut the NZ factory.
I like to think people learn about it when studying marketing / branding degrees.
They learn how much money the execs personally made in the process, and resolve to replicate that “success” for themselves as early and often as possible.