• tiramichu@sh.itjust.works
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    1 day ago

    Dynamic range and loudness normalisation are surely the main reason people are using subtitles, but habits are undeniably also changing too, as is the way people consume media in general.

    People don’t just look at the TV for an hour straight - they are doing other things, or second-screening, or having conversations, and multiple methods being available to pick up on the show dialog is helpful.

    Let’s not forget simple reasons like accessibility, either. My friend here in the UK is Hungarian, and despite being completely fluent in English he always likes to watch shows with subtitles as it helps with understanding some British accents which can be tricky for non-natives.

    And people just process information in different ways. We’ve all heard by now that some individuals can be visually oriented, while other people are aural. If you get a choice, why not take it?

    Not to mention that subs on streaming services are much better visual quality and timing than subs on broadcast TV used to be, which felt nasty and mis-timed, and very second-class. Clearly ‘good enough’ for hard of hearing individuals but not very pleasant.

    I don’t think it’s a hot take to say that as accessibility features get better and more available, more people will use them. And accessibility is for everyone.

    • acockworkorange@mander.xyz
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      1 day ago

      I think you’re missing the point. Lack of LUFS standards is what forces people that normally wouldn’t/don’t like to use subtitles to use them because they can’t understand dialogue otherwise.

      • tiramichu@sh.itjust.works
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        1 day ago

        I don’t disagree with that.

        OP noted they posted this in response to this other post in memes which says “The majority of Milennials and Gen Z watch TV with subtitles on” - the point of this Tom Scott post being to say it’s not actually a generational issue, it’s about volume normalisation (or the lack of)

        I also agree it’s likely mostly about volume normalisation, and my point is only that there are other factors at play also. We can’t definitively say “volume problems are the whole reason people with normal hearing are using subtitles” because that dismisses a load of other contributing elements or ways the world has changed in the last few decades, as I mentioned in my previous comment.

        People aren’t the same as they were 20 years ago and the world isn’t the same either, with different behaviours, habits and preferences. There are lots of factors for subtitle use in hearing people, not just the (admittedly awful) volume.

        • MetaStatistical@lemmy.zip
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          19 hours ago

          It’s kinda of a generational issue, though, because people are borne into this new world with new habits. It’s no longer paying attention to a single piece of media on a TV, but instead, turning on something in the background, while watching or reading something else on a phone.

          I don’t really understand it, even as somebody with ADD. If you don’t like what’s on TV, change it or move to a different room while you read on your phone.

    • Tar_Alcaran@sh.itjust.works
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      1 day ago

      it helps with understanding some British accents which can be tricky for non-natives.

      There are native Londoners from the west of London who have trouble understanding the native Londoners from the east of London and vice versa

    • gonzo-rand19@moist.catsweat.com
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      1 day ago

      Not to mention that subs on streaming services are much better visual quality and timing than subs on broadcast TV used to be

      That’s because the ones on TV are not subtitles, they are closed captions. They are transmitted differently (check out Technology Connections’s recent video for more info) and serve different purposes.

      Also, for live broadcasts, they’re actually being typed by a stenographer in real time, which is why they sometimes have mistakes.

    • corsicanguppy@lemmy.ca
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      1 day ago

      watch shows with subtitles as it helps with understanding some British accents

      If you’ve seen subtitles lately, they used to be pretty bad but now they’re horrible. The mess up on what’s being said a LOT.

      Also they spell like a primary drop-out: till, your/you’re, etc.

      • I_Has_A_Hat@lemmy.world
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        1 day ago

        You clearly don’t remember the days of live close captions. Hoo-boy, it’s like you could pinpoint the moments the transcriber lost their focus.

    • boatswain@infosec.pub
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      23 hours ago

      People don’t just look at the TV for an hour straight - they are doing other things, or second-screening, or having conversations, and multiple methods being available to pick up on the show dialog is helpful.

      Wouldn’t this make subtitles less useful rather than more? You can’t see the subtitles if you’re not just looking at the TV. For second-screening, it would be more helpful to listen to the audio while you’re also scrolling Lemmy or whatever.

      • tiramichu@sh.itjust.works
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        23 hours ago

        Audio and subtitles are complementary.

        If you’re having a conversation, or doing some other task that makes sound, or scrolling social media and a video starts playing, there could be a noise that momentarily covers up the audio and you miss something. If there are subs then you can quickly glance to see what was going on.

        Listening to spoken dialog allows you to look away, but subs let you catch back up if you miss something. They cover for each other.